Swedish car giant, Volvo, has committed to a long-term strategy of ensuring that all (future) electric vehicles will be leather-free, as part of the company’s animal welfare ambitions.
By 2025, over a fourth of the materials in its cars will come from recycled sources or be made from bio-based content (PU Leather, etc.). This aims to cut down on the car industry’s reliance on animal-based products and seeks to maintain the same levels of luxury whilst being for-animal and pro-planet.
Volvo’s statement on animal welfare is unequivocal, pledging to take ‘an ethical stand for animal welfare’. Their commitment has been extended to their supply chain also, expecting each of their suppliers to commit to using 100% renewable energy.
Volvo aims to be a leader in global sustainability, and not only in the car manufacturing sector. By going further than just pledging to reduce CO2 emissions, Volvo hopes that other manufacturers will also take these steps.